24.09.18 Diesel auto trend
There is a game changer trigger (variables) that could help to understand many OEMs today;
1st, probably law, due to CO2 emissions tight rules, car makers have to decide to keep investing on narrow field or searching for alternatives that soon could be the standard;
2nd, eco trends many people are becoming aware and more educated for a subject that impact their future and way of living, hence consumption behavior changes;
3rd, markets crisp, everyone’s wants to stay at the peak of the earnings; Knowing that electrification is a gear in move, every OEM would want to stay ahead and strive for their tech become the adopted one; (being the leader and not a follower….)
As an example:
Car magazines have revealed in February that Porsche had discontinued its only two diesel models, the Macan S Diesel and Panamera 4S Diesel, due to a fall in customer demand and the introduction of stricter emissions tests. At the time, the firm said that didn’t mean it had “decided to stop all diesel models” forever.
However, the firm now says it will no longer offer diesel powertrains in the future, noting they account for just 12 percent of worldwide Porsche sales in 2017.
“Porsche is not demonising diesel,” said Blume. “It is, and will remain, an important propulsion technology. We as a sports car manufacturer, however, for whom diesel has always played a secondary role, have come to the conclusion that we would like our future to be diesel-free. Naturally we will continue to look after our existing diesel customers with the professionalism they expect.”
Porsche is gearing up to launch the Taycan electric sports car next year, and says that by 2025 “every second new Porsche vehicle could have an electric drive”, meaning a hybrid or full electric powertrain.